2011 PLAY Campaign 

PLAY, which stands for Promoting a Lifetime of Activity for Youth, is a public awareness campaign of the Professional Baseball Athletic Trainers Society® (PBATS), in conjunction with the Taylor Hooton Foundation www.TaylorHooton.org   The PLAY Campaign combats child obesity and promotes healthy living and decision making among young people in America.

In 2011, the PLAY Campaign is holding events inside all 30 Major League Baseball (MLB) ballparks between May and September. In each city, 75-200 area youngsters between ages 8 and 17 will receive the opportunity to take part in PLAY. The MLB club in each city selects a local group of youths to participate in the program. These groups include Boys & Girls Clubs, RBI (Reviving Baseball in Inner Cities) programs and other local organizations.

The PLAY program was created in 2004 to raise awareness about young people’s health issues because obesity is a major concern in the United States. Since 2004, PBATS has conducted over 80 PLAY events inside all 30 MLB ballparks reaching thousands of children with positive messages about making smart life choices and living a more active and healthy lifestyle.

We Promote Health, in partnership with HC Drug Free, has been invited to work with PLAY and PBATS to support their efforts to promote this program to Howard County youth.